Most of our product photography happens in two places: on the factory floor in Yeoju, or at a trade show booth. This one is different. These are studio shots of one of our PE foam living mats, a herringbone pattern in grey, laid out full-size so you can see exactly what a buyer gets before the box is even opened.
It is a small product in our catalogue compared to our wall panels or camping mats, but it says something about how we think about product development: the same foam, the same factory, and the same non-slip backing engineering get reused across very different end uses.
What a Living Mat Actually Is
A living mat sits in the same product family as our folding play mats and camping mats. All three start from the same base material: polyethylene (PE) foam that we produce, laminate and print ourselves at our plant in Yeoju, South Korea. The difference between a play mat, a camping mat and a living mat is mostly in the surface print, the backing treatment and the finished dimensions, not the core material or the production line.
For a living mat, that means a printed surface meant to sit permanently on a living room or bedroom floor, finished with a non-slip backing so it stays in place on hardwood or laminate flooring. The herringbone pattern shown here is one of several surface designs we produce; colourway and pattern can be adjusted for a specific market.
Why We Shoot It This Way
A lot of foam home products get photographed as swatches: a square of material on a white background, maybe with a ruler next to it for scale. We don't think that tells a buyer anything useful. A living room mat lives in a living room. So we shoot it full-size, laid flat, in a real-looking room setting, so the pattern repeat, the edge finish and the overall scale are all visible in one frame.
This matters more for a product like a floor mat than it does for, say, a camping mat. Buyers judging a living mat are judging it the way an end consumer will: does the pattern read well from a few metres away, does the edge binding look tidy, does the grey tone work with typical flooring. A studio shot answers those questions in a way a spec sheet cannot, and it is a cheap way for us to let a buyer pre-screen a pattern before we ship a physical sample.
We also find that photographing the full mat, rather than a cropped detail shot, reduces the back-and-forth after a sample arrives. Buyers who have already seen the scale and the room context tend to ask fewer "what does this actually look like laid out" questions and move faster to pricing and packaging discussions.
Same Factory, Different Shelf
This is the same logic we apply across our whole catalogue. We make peel-and-stick 3D foam wall panels, self-adhesive insulation wallpaper, folding play mats, camping and picnic mats, and living mats like this one, all from PE foam we produce ourselves rather than buy in from a subcontractor. That means when a retailer or importer asks for a variation, colour, thickness, pattern, packaging, we are adjusting our own process rather than negotiating with someone else's.
Our products already sell through Costco Japan (since 2017), Daiso Japan, Ace Hardware, and other home-centre and TV home-shopping channels, and we ship to distributors in more than 25 countries. A living mat is a smaller, newer line for us, but it is built on the same manufacturing base that has supplied those retailers for years.
Who This Is For
If you sell home textiles, floor coverings or living-room accessories, and you are looking for something foam-based rather than woven or tufted, this is worth a look. PE foam mats are lighter than most woven rugs, easier to wipe clean, and can be produced in smaller runs without the tooling costs that come with woven textile production.
As with everything else we make, minimum order quantity starts at 200 pieces per item, and pattern, colourway and backing can all be adjusted to fit a specific market or retail channel. We work directly with the buyer from product selection through to a quotation and product sheet, and retailer factory audits can be carried out at our own site in Yeoju.
Get in Touch
If a foam-based living mat could fit your assortment, or you would like to see other patterns and colourways beyond the herringbone grey shown here, reach out and we can start with a sample and a product sheet.
Chang-Hoon Lee
Executive Director, Marketing, QONE Corporation
Email: chl@qone.kr | Web: www.qone.kr
댓글 없음:
댓글 쓰기