Every year, as soon as the nights get cold, the same message lands in our inbox. The wall feels cold to the touch. Water beads on it in the morning. The heating runs all day and the room still does not feel warm. And then, a few weeks later, mould appears in the corner.
It is not a Korean problem. We have had that exact message from buyers in Serbia, the Philippines, Australia and the United Arab Emirates, and last week from a contractor here in Korea who installs on mould-damaged walls for a living. Different climates, same physics: a cold wall surface meets warm indoor air, moisture condenses, and mould follows.
That is the problem our main product was built for.
What CUSHIONI actually is
CUSHIONI is a self-adhesive insulation wallpaper made from polyethylene foam. It is worth being precise here, because buyers often come to us assuming it is a PVC or vinyl film product. It is not.
The roll is built in four layers:
- PE film on the surface, for a wipe-clean, water-resistant finish
- PE foam in the middle, which is where the cushioning and the insulation come from
- An aluminium layer, which reflects radiant heat back into the room
- An eco-friendly adhesive on the back, protected by release paper
Polyethylene is a very safe material, and the adhesive has passed the safety testing required for indoor consumer products. The result feels closer to a soft silk wallpaper than to a plastic sheet, which is the part people do not expect until they hold it.
Why it sells rather than sits on the shelf
A product that needs a professional installer is a hard sell in a home centre. This one does not. You peel the release paper, press the roll onto the wall, and cut it with ordinary scissors. One person finishes a room in an afternoon. Our older customers install it themselves without any difficulty, and that is not marketing language. It is the single most common piece of feedback we get.
It also solves problems that have nothing to do with insulation, which widens the buyer base considerably:
- Crayon marks, scuffs and stains wipe straight off the surface
- Cracked, scratched or torn walls are covered instantly, including damage from pets and children
- Renters can refresh a room without touching the original wall
- The foam layer adds a small but noticeable sound-dampening effect
The specifications buyers ask for first
We have learned to put these up front rather than making people ask.
- Widths: 50cm, 70cm and 100cm
- Lengths: 2.5m, 5m, 10m and 20m rolls
- Colours: 18 in total. White alone accounts for over 60% of our sales, followed by grey, beige, blue and pink
- Patterns: a vertical silk-grid pattern and a standard dot pattern, both deliberately neutral
- Indicative price: FOB Busan from USD 3.00 for a 50cm x 2.5m roll
- MOQ: 200 pcs per item
- Options: non-adhesive versions for contractor installation, custom colours, custom film design, private-label packaging
One pattern worth knowing if you are planning your assortment: bricks-and-mortar retail stores overwhelmingly prefer the 2.5m rolls, while home-shopping and online customers buy the 10m rolls. The channel decides the size, not the country.
Who we are
QONE is a PE foam manufacturer in Yeoju, Korea. We make the foam ourselves and we make the finished product ourselves, under one roof. That vertical integration is the reason we can say yes to custom sizes, custom thicknesses and non-standard constructions that trading companies have to refuse.
Our products are on shelves at Costco Japan, Daiso Japan and Ace Hardware, we have supplied camping mats to Costco Japan since 2017, and we have exported to 25 countries. Our factory has passed the quality audits required by those retailers, including Costco's non-foods GMP assessment.
Freight is smaller than you think
Importers often assume a foam product is expensive to ship. In practice PE foam is light, so the freight cost per roll stays modest even on long routes to Europe or South America. If you tell us your nearest port, we will get a current LCL and FCL quotation from our forwarder so you can calculate a real landed cost instead of guessing.
If this is your category
This is the season the category moves, so it is worth deciding early. If you sell into DIY, home centre, variety, hardware, home-shopping or online channels, we would be glad to send you free samples.
Tell us your market, the widths you are interested in, and whether you would prefer sample rolls or A4 swatches, and we will dispatch by international courier with a tracking number, along with the full colour catalogue.
Chang-Hoon Lee
Director of Marketing, QONE Corporation
Email: chl@qone.kr
Web: qone.kr
166, Yeonha-dongro, Yeoju-si, Gyeonggi-do, Korea
댓글 없음:
댓글 쓰기